Successful Holiday Direct Mail tips

Successful Holiday Direct Mail tips

You need to start you holiday tactics now! The statistics show that 41% of Americans, of all ages, look forward to checking their mail each day* this makes direct mail the perfect channel to target prospects and re-engage with your existing customers by personalized promotions. Millennial even embrace direct mail with a whopping 57% having made purchases based on direct mail offers. Direct mail is tangible which attributes to the higher response rates.

Spread some holiday cheer while showing your customers they are appreciated. Offer existing customers perks and special holiday sales. A sense of urgency plays an important role in consumer behavior and encourages customers to make a purchase. No-one wants to miss out, so utilize phrases such as “act today,” “limited time offer,” and “this week only,” trigger a customers buying instinct.

If possible segment your client list, by past purchase amounts, and demographics then send a unique offer to each segment. This process has shown to significantly improve conversion rates and overall campaign ROI. Using a custom mail piece with rotating images and text really shines. Get in front of your customers as much as possible so that they retain your brand and make a purchase from you. Always have a call to action directing consumers to a phone number, scan code, or website and make it obvious so that they know how to get the service or product you are offering. We are all busy during the holiday season so call today 800-470-0876 Ext. 267 for more direct mail, or seasonal marketing tips!

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