Midlantic Member Spotlight

Midlantic Member Spotlight

Betty is back in town… -- the return of Betty “Mah-velous” Mackey to Midlantic Marketing.

We are expecting great things from Betty as she draws on her decades of experience in the Sales and Marketing Fields. Betty has an extensive knowledge of the list and database marketing where she received her start. She was known as a “list guru” to our clients and staff. If a customer wanted a list targeted to married, female, accountants that make over $150,000 per year, own a motorcycle, donates to veteran causes, and lives in Harleysville PA – Betty can get it. Over the years Betty, has worn many hats at some of the largest marketing companies in Florida. At Midlantic, we feel our people and their knowledge are critical to our business success.

Betty shared a few details with us...

What is your new role at Midlantic?
National Sales and Marketing Director.

How long have you been in marketing?
let’s just say I started back when AOL was opened and data came on reels and print outs.

What do you like best about your new position?
Meeting new clients and finding out about their company so that they can achieve their marketing goals.

What are your hobbies/interests when you are not at work?
Going for long walks/hiking with my English Cocker Spaniel, spending time with my grandchildren, the beach, and crafts.

What are you looking forward to in the future?
Putting the hardest year of my life behind me, and looking forward to a Mah-velous 2021!

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